New Media Cell in the Ministry deals with the administrative work of New Media Wing, an attached office under Ministry of I&B. In 2013, the Research, Reference and Training Division (RR&TD) which was set up in the year 1945, as an attached office of Ministry of Information & Broadcasting, was renamed as New Media Wing (NMW). It functions as an information-serving and disseminating unit for Ministry of Information & Broadcasting. NMW undertakes tasks relating to perception management, integrating communications across platforms, constructing messages so as to suit socio-economic, cultural and linguistic diversity. It has been established for dissemination of Government’s Initiative/policies through Ministry of Information and Broadcasting’s various Social Media platforms i.e. Facebook, Twitter, Instagram etc. NMW aims at effective social media publicity of Government’s policies/programmes/initiatives/ campaigns through various Social Media handles.

NMW integrates the Government’s profile across different social media platforms. It undertakes tasks relating to integrating communications across social platforms, constructing messages so as to suit socio-economic, cultural, linguistic diversity. NMW seeks to enable the Government’s presence and direct interface with the citizens who use the medium of social media in all major regional languages. It tracks contemporary developments, trends across social media platforms and strategize the Government’s response accordingly. NMW also promotes citizen centric governance by taking and scrutinizing the feedback received from for various social media platforms with the help of its tool Integrated Dashboard (SAMVAD).

A part of Central Sector Scheme – Development, Communication and Information Dissemination (DCID) – social media platform is being implemented by NMW. Under this scheme, two projects – Social Media Activities and Integrated Dashboard (SAMVAD) are being implemented.

Functions of New Media Wing involves : The two primary areas of operations - social/digital media outreach for the Government of India in general and Ministry of Information & Broadcasting in particular. It also provides feedback and analysis of media views and opinions. NMW aims at effective social media publicity of Government’s policies/programmes/initiatives/campaigns through various Social Media handles i.e. @inbministry on Facebook, @MIB_India and @MIB_Hindi on Twitter, @inbministry on Youtube, @MIB_India on Instagram and @MIB_India on Telegram. It communicates with audience in the form of videos, graphics, online competitions and live coverage of important government events.

The significant activities of NMW are :

• COVID-19 Awareness campaign’ (#IndiaFightsCorona)-COVID- 19 statistics such as vaccine dose administered and samples tested, prevention guidelines, myths and facts, and COVID Appropriate Behaviours have been posted from dedicated Twitter handle @COVIDNewsByMIB (#IndiaFightsCorona).
•  ‘Azadi Ka Amrit Mahotsava’ - For ‘Azadi Ka Amrit Mahotsava’, over 3000 creatives (including videos and graphics ) related to freedom fighters, unsung leaders and prominent events of India’s freedom struggle have been shared across social media platforms, since the launch of the campaign. Nutrition Week
•  Swachh Bharat Mission 
• Poshan Abhiyan 
• Ek Bharat Shrestha Bharat 
•  Nari Shakti 
•  53 rd IFFI 
•  Padma Awards 
• National Sports Awards